As we grow exponentially and our future is setting for greatness, now that the big league's players have (not only) eyes on us, we are quickly reviewing our foundations in order to have our pillars in check before the moon. Among these underlying factors, our brand is a prominent instrument for effective marketing and conversion, and although our logo already demonstrated capabilities to tap into emotion and give a symbol, a flag of our love for the mission Sonar represents, it has been designed with stringent deadlines and lacked the optimisation required by the top standards we are setting - and which we can't compromise on. For this reason we had to do a very soft redesign, that while keeping the soul and aesthetics we know and love, simplifies on a few details to make it shine on both huge and very small sizes, especially on lower resolutions screens. As our brand started to spread like wildfire, we had to be sure we got our brand ready for it. Now we are.

RT @emptysetdollar: Information on the upcoming V2 launch of the protocol. Make sure to check it out!

t.co